Later Living and Retirement Housing

Retirement Housing White Paper: Key Points

1 in 3 members of the public believe retirement housing schemes are synonymous with ‘old people’s homes’ 

Data shows public perception and knowledge of services skewed to match stereotype of ‘lonely, single older person with health issues 

Providers not meeting expectations of the public in service provision 

High profile experts from across the sector advise retirement housing schemes be marketed by benefits, not age of user, and mirror expectations of target demographic as well as calling for a centralised advisory board for older people 

Read one of the UK’s largest consumer perception surveys in the retirement housing sector at source…

Published by Residential Forum

The Residential Forum is to promote the achievement of high standards of care and support for children and adults living in residential care and nursing homes, supported housing, residential schools and colleges, hospices and hostels. It contributes to improving the quality of service to the public. Members of the Forum are people of standing and experience drawn from the public, private and voluntary sectors, as well as some who can speak for service users and carers.

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